New show unit for Royal Canin


Royal Canin’s new show unit was revealed to the public for the first time at Windsor championship show. It represents a significant investment in feeding more purebred dogs, the company said, and brings more customers into the specialist pet trade.

  “The new purpose-built, state-of-the-art unit provides more space and can be converted into a 42-seat seminar room,” said marketing manager Gemma Duffield.  “Touch-screen product selectors, hospitality, product sales and breeder club services will all operate from it, and it is staffed by at least four Royal Canin representatives.” 

  At least 130,000 showgoers, including breeders, are expected to see the unit over the next 13 events the company is involved in, which include Welsh Kennel Club, City of Birmingham, Darlington and Ladies’ Kennel Association. It will also be at various public events, where Royal Canin’s weight management team will provide advice on weight and general health.

“Breeders are very important to us, and the new show unit represents an opportunity to work with them more closely,” Gemma said.